Party Around the World

Like many beer brands, Beck's sponsors cultural events around the globe, including some of the hottest music festivals in the world.

A companion asset to the offline ATL campaign, this microsite extended the objective of the mainline campaign — to inform people of upcoming important music festival dates around the world — and served to help get people excited for the festival of their choice.

This was done with on-location live streams via webcams, with accompanying countdown to the festival dates. As we closed in on the dates, people could have a live view of that festival's preparations and set-ups.

Well ... that was the idea, anyway. We were days away from pre-production and the client cancelled the campaign entirely because of new marketing priorities.

Ah, well. Happens all the time in Agencyland.

Nonetheless, as a way to ramp up excitement for a year's calendar of music, partying, and beer (naturally), this was a cool way to answer the brief.