The Newsagent
TVCs for Lottoland
- Role
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Creative direction
Art direction
- Agency
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THE HYPHE (Munich, Germany)
- Client
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Lottoland Ltd
- Brand
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Lottoland
Gibraltar-based Lottoland — a market-disrupting service which allows players to bet online on the outcome of official lotteries all over the world — wanted to raise brand awareness on the German market, and convert new players.
The result was three TVCs, telling the story of a newsagent who must fend off various requests for Lottoland products — products he clearly doesn’t sell, as they are available online only.
