MST Selection Soft Grain
Product campaign for Montblanc
- Role
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Creative Director
Photo shoot supervision
- Agency
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TLGG (Berlin, Germany)
- Client
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Compagnie Financière Richemont S.A.
- Brand
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Montblanc
The Meisterstück Soft Grain Leather Collection reimagines the landscape of business luggage and accessories. No longer dictated only by formality and functionality, this collection is driven by achievers, bold entrepreneurs and intrepid urban denizens whose aspirations demand leather companions that accent an elegant work and life balance. Centring relaxation, comfort, focus and aesthetics, these leather pieces combine timeless design with uncompromising modern functionality.
This was a social media-only campaign that ran across all of Montblanc's channels, including LinkedIn.
