The Most Precious Gift is Time

Product campaign for A. Lange & Söhne

Role

Creative Director

Photo shoot supervision

Agency

TLGG (Berlin, Germany)

Client

Compagnie Financière Richemont S.A.

Brand

A. Lange & Söhne

This global holiday season social media campaign for A. Lange & Söhne recognises the fundamental human truth that the most valuable gift we can give is our time.

It follows the life of our protagonist, who has realised what the most important thing in life really is making the time for family and friends. It shows a day in his life, with him getting back to those he cares about to give and receive the most important gift of them all: time.

This product campaign promotes the Zeitwerk Striking Time, Lange 1 Moon Phase, Saxonia Moon Phase, and Langematik Perpetual watches.