Great Characters: Montblanc × Enzo Ferrari

Product campaign for Montblanc

Role

Creative Director

Photo shoot supervision

Agency

TLGG (Berlin, Germany)

Client

Compagnie Financière Richemont S.A.

Brand

Montblanc

Enzo Ferrari was one of the world’s greatest racing champions. A legendary pioneer, he founded the eponymous Ferrari automotive empire, one of the world’s most iconic brands. This engineering maverick had an unrelenting passion and drive for innovation.

After all: What moves you, makes you.

And this was the foundation for this collaboration with Montblanc on a collection of three special edition pens.