Meisterstück Selection Rouge et Noir
Product campaign for Montblanc
- Role
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Creative Director
Photo/film shoot supervision
- Agency
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TLGG (Berlin, Germany)
- Client
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Compagnie Financière Richemont S.A.
- Brand
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Montblanc
In keeping with the strategy of attracting more Gen-Z consumers to the brand, Montblanc paired a tiger stripe motif and the colour red (symbolising good fortune) with its signature Meisterstück leather pieces to mark the Chinese New Year. Indeed, the Year of the Tiger.
It's an audacious collection, and this social media campaign reflects the product and its dynamic appeal to the Gen-Z target group.
