Meisterstück 4810

Product campaign for Montblanc

Role

Creative Director

Film/photo shoot supervision

Agency

TLGG (Berlin, Germany)

Client

Compagnie Financière Richemont S.A.

Brand

Montblanc

The Meisterstück 4810 collection — so named after the last calculated height of the Mont Blanc's peak — is a modern business leather goods collection, characterised by sleek and simple lines to invoke a sophistication that appeals to business people on the go.

This campaign ran over Montblanc's social channels, as well as in select targeted locations globally as OOH posters, and at the POS.