Keks’n Cream Milk
Product launch campaign for Leibniz
- Role
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Creative Director
Concept
Art direction
- Agency
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Brand Spiders (Munich, Germany)
- Client
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Bahlsen GmbH & Co. KG
- Brand
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Leibniz
ATL product launch campaign promoting Leibniz’s Keks’n Cream Milk sandwich biscuit.
It is the second in the range following the launch of Keks’n Cream chocolate.
Out-of-home (posters and digital) and social media were the key channels to help bring awareness of the product to market.
