Extreme 2.0

Product campaign for Montblanc

Role

Creative Director

Film/photo shoot supervision

Agency

TLGG (Berlin, Germany)

Client

Compagnie Financière Richemont S.A.

Brand

Montblanc

With its stylish boldness and embossed carbon fibre-look leather, Montblanc's Extreme 2.0 collection is aimed at active, young urban professionals.

This global social media-first campaign also ran as OOH in select markets.